Tidhar Zagagi
054-6966613
tidhar@zagagi-il.com
tidharzagagi.com/
@tidhar_zagagi
PIXEL SHOE
Pixel Shoe (2021) is a one-man shoe factory that explores the past and the future of craft manufacturing. In an intimate exchange between customer and manufacturer, each party contributes in the production of a bespoke piece of footwear. By leveraging the speed and plasticity of PU foam casting, within a few minutes the customer leaves with an affordable ergonomic shoe, molded to the exact shape of their sole and fused to their socks. Pixel Shoe embraces a low-tech approach to custom manufacturing to approximate scenarios in the near future when large factories and sweatshops will no longer be needed, and mass production will be replaced with mass customization. The engagement of the consumer in the production processes, including in their 3D body scanning, awards them greater agency to make real-time decisions about the aesthetics, functionality and fit of their chosen product. Furthermore, the incorporation of brand name elements into the production process opens the question of the significance of intellectual ownership in the age of digital manufacturing. Tal Gur