Michal Cohen

SPLIT 

Branding system for SPLIT- an innovative fast food chain which believes that just as our daily choice to express who we are through what we wear or hear in our headphones on our way to work, so is the food we eat - defines who we are. And the best thing about it is that you can decide and reinvent yourself everyday- today I'm a delicate and coquettish dim sum, tomorrow I'm a cheeky and juicy double cheeseburger. New day- new you. So who are you today?   Course: Branding Studio Guidance: Ernesto Bichovsky